|
Additional short-term course offered:
“Strategic Communication and Public Relations in Development “
Course period: 4 to 8 October 2010
Course language: English
Course objective, content and methods: see below
Trainer: Ute Zurmühl
Course fee: €500 (there are no funds available for support)
Application period: 20 June to 15 August 2010
Application process:
kindly fill in the application form to be downloaded here
and send it to sle-plus@agrar.hu-berlin.de
For details of the preliminary course programme see: course programme
PLEASE NOTE: the course will only take place if at least 15 participants register for participation
------------------------------------------------------------------------------------------------------------------------------- Strategic Communication and Public Relations in Development
Communication strategies are becoming more and more important in the planning and implementation process of development projects and programmes (e.g., in campaigns for behavioural change). Without a concept, however, instruments of communication (such as a brochure or poster) remain ad hoc and isolated, are often neither directed at a specific target group nor harmonized. Hence communication activities do not achieve the desired effect.
Objectives:
On completion of the course, participants will be able
Content:
Learning and Teaching Methods:
Knowledge transfer and development through:
|